Hi, I’m Bernie Kuhn, Sales Confidence Coach, Fractional Revenue Leader, and someone who knows firsthand what it feels like to spin your wheels in Sales and wonder if you’re just not wired for it.
I’ve spent over 35 years leading sales teams, coaching founders, and helping both solopreneurs and SaaS companies go from scattered sales activity to steady, repeatable revenue. Along the way, I earned my Adult Education Degree to understand better how people learn, because let’s face it: knowing what to do isn’t the same as being able to do it confidently.
For Solopreneurs & Consultants:
You’re amazing at what you do, but selling? That part can feel like a different planet. Maybe you're stuck writing proposals that go nowhere, having conversations that fizzle out, or just overthinking every step. You’re not alone. You’ve never had the coaching, support, or structure that matches your voice and values.
For SaaS Founders & Sales Teams:
You’re building something bold, but the sales process hasn’t caught up. Your team is talented, but inconsistent. Discovery calls fall flat. Objections stall momentum. Forecasts feel more like hopeful guesses. The potential is there, but the path is unclear.
The Sales Reluctance Blog was born from a familiar struggle: feeling stuck, second-guessing your every move, and trying to follow sales advice that didn’t feel right. Perhaps the tactics felt too scripted, too aggressive, or not suited to your natural communication style.
If you've ever felt overwhelmed, unsure who to trust, or frustrated by strategies that sounded smart but never landed, you're not alone. This blog exists for that exact reason: to offer a better way forward. One that’s rooted in real-world experience, designed with adult learners in mind, and aligned with how you want to grow.
This is the insight I wish I had when I needed it most: honest, practical sales guidance grounded in empathy, not ego.
We focus on small shifts that lead to real results, from better conversations to stronger closes. We challenge outdated playbooks. We build confidence, clarity, and connection one idea at a time.
Because this is how you go from sales reluctance to sales results and never look back.
About The Sales Reluctance Blog
Why Sales Reluctance Isn’t the Problem — It’s the Starting Point
If you’re an entrepreneur, founder, or creative who never imagined you'd have to sell, you’re not alone. Most people start a business because they’re passionate about an idea, a product, or a way to make life better for someone else. Selling? That part often feels like the unwanted side dish that showed up with the meal you actually ordered.
But here’s the truth: sales isn’t about being persuasive — it’s about being curious.
It’s about asking thoughtful questions, uncovering real problems, and helping someone see a path forward they hadn’t considered before. That’s not manipulation. That’s service.
Sales reluctance often shows up when you care deeply about doing things the right way — but you’ve been handed outdated or misaligned advice. Maybe it feels like you have to become someone else. Or be pushy. Or pretend you know things you don’t.
No wonder it feels off.
But sales, done well, isn’t about convincing anyone. It’s about identifying a challenge your prospect cares about, understanding what’s getting in their way, and offering a solution that genuinely helps.
That’s what makes you a great founder — and it’s exactly what can make you a great salesperson.
Sales reluctance doesn’t mean you’re bad at sales. It means you haven’t been shown how to sell in a way that fits your brain, your values, and your voice. That’s where your journey begins. Not with more pressure, but with more perspective.
Because when you lead with curiosity and solve the right problems, sales becomes a conversation — not a chore.
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